About

I’ve been immersed in technology for as far back as I can remember. What started with competitive gaming quickly led into e-commerce, operations, and eventually building AI products from the ground up.

Today I run Notiune, where we ship AI-powered products and client solutions. The work spans decision intelligence, automation tooling, and full-stack product delivery.

Before Notiune, I spent years managing e-commerce operations across multiple platforms, overseeing financial and administrative functions in real estate, and bootstrapping a gaming equipment brand that became my hands-on education in business fundamentals.

I think in systems, build in public, and write when I have something worth saying. Currently focused on building products helping people sharpen their thinking & decision making.

Based in Islamabad, Pakistan. Always building.

Professional History

2025 to Present

Notiune

Founder & CEO

Where it all comes together. Leading product development, client strategy, and team operations. Responsible for OptimismAI's architecture, orchestration pipeline, and user experience.

2023 to Present

Dashkom

Founder

A solopreneur venture and the memorabilia of my primordial software endeavors.

2021 to Present

Muskom

Founder

Providing high quality mousepads, custom mousepads, desk mats & table mats all over Pakistan.

2020 to 2023

Kamand (PVT) LTD

E-Commerce Lead

Led the rollout across eBay, Amazon, and Daraz. Owned listings, pricing strategy, inventory management, and customer satisfaction metrics across all platforms.

2018 to 2023

Dromund Thrack Group

Accounts & Administrative Manager

Managed daily operations, financial documentation, and cross-functional coordination across real estate and electronics divisions. My first real lesson in wearing multiple hats and taking ownership of outcomes.